GET A DESIGNATION
CELA, CBDA and CREN Certifications included in the Member
Generate Leads, Convert Clients, and Earn Commission
Consistently & Effortlessly Become a high-impact agent with the expertise needed to excel through strategic business development and predictable lead generation techniques with a new certification course by Rich Casto - Certified Business Development Agent.
What You'll Learn in This Course
Elevate Your Real Estate Career with Expert-Led Strategies by Rich Casto
Formerly taught in-person only, Rich Casto, creator of Certified Real Estate Negotiator and Certified Listing Professional, has developed another tailored curriculum that addresses the unique opportunities real estate agents have in developing their business.
"This certification isn't just theoretical; it's packed with actionable insights, real-life case studies, and practical exercises that you can implement immediately to see tangible results."
What Does CREN Cover?
Focusing on different approaches to negotiating, the psychology of buying, and principles of persuasion, this course will teach you:
- Having a specific negotiation strategy is one of the most important factor sellers and buyers desire.
- The RIGHT negotiation strategies allow agents to achieve higher goals.
- CREN agents achieve higher client satisfaction and referrals.
- Understand the influence of personality styles in the negotiating process.
- Learn to present your new skillset to clients & be paid for your advanced talents.
- In only a few hours, you will be well-equipped to negotiate for your clients.
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Complete the Course
at Your Own Pace
Gain greater confidence in negotiating for
buyers and sellers!
What You'll Learn in This Course
YOUR INSTRUCTOR
With over 30 years of experience, Rich is a recognized industry leader and has held a broker’s license and practiced real estate in four states and has consulted, coached, and trained over 100,000 agents across the country. He established the nationally-recognized Certified Real Estate Negotiator (CREN) designation in 2009 and has since certified over 25,000 agents.
Rich has personally facilitated and negotiated over 60 mergers, acquisitions, and joint ventures totaling over $40 billion across three states and is still highly sought after to negotiate successful outcomes for clients, agents, and broker owners.
What You’ll Learn in CELA?
- How to craft your value proposition that will clearly separate you from the competition
- How to get sellers to price their homes competitively without a struggle
- Different seller objections and how to approach each one
- Presentation skills that will instantly earn sellers’ trust
- A step-by-step listing appointment outline guiding you from entering the home to signing the agreement
- How to approach a referral listing appointment versus a cold listing appointment
- What truly gets a home sold for the best price and in the shortest time
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Complete the Course
at Your Own Pace
Gain greater confidence in negotiating for
buyers and sellers!
What You'll Learn in This Course
TESTIMONIALS
"Real, practical, step-by-step procedures that if used, will make an incredible difference. I used this program and presentation to beat out one of the top brokers in our area." - Josh Coates
"I literally walked into a presentation the same day we learned it and presented it for the first time. The sellers were absolutely blown away! I was able to price the home competitively and sell it in just over 60 days!" - Josh Coates
"I took the course and I realized that I needed to sharpen my listing presentation. I am very pleased with the change in my attitude and it has increased my confidence!" - Mary Lou Bell
"Loved the information and presentation. I have something solid to work with when negotiating." - Lynn G.
“Got some top notch points on how and when to discuss critical issues with your potential client!” -Edwin C.
“Very enriching training to expand my thinking. Thank you!”- Antonio A
"Thank you for a great course specific to residential real estate! Very concise, but extremely relevant to the way we do business today in the information age"- Gary F.
“Excellent refresher and new concepts at certain stops. Secured several new tactics and thought processes." -Richard A.
" I learned some new strategies that I will implement. I thought the course was great and I would recommend it to other agents. " - Gary R.
" I am so very excited to put these strategies in place! Thank you for the tips." - Christine G.
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